What is Off-Page Optimization in SEO and Its Techniques | Seo Beginners 

Search Engine Optimization basically divides into two parts

1.       On-Page Optimization

2.       Off-Page Optimization

 Here we will discuss about Off-page optimization.

Off-Page optimization is nothing but the technique to improve the search engine rankings for our keywords. It is used to build back links. Off-page optimization is done offsite and usually it is not visible on our website. But however it improves the search engine rankings. It is a long term process and it must be done regularly. Continuous building of back links improves our website’s results. It is one of most important techniques in SEO. Some of the Off page techniques are shown below :-

1.  Link Building Technique :-

    As above mentioned, off page Optimization is basically the process of building the quality links from other relevant websites. For example directory submission, through high page rank directory submission websites you can build a lot of quality back links and it improves your rankings. The more inbound links from external sites are considered to be powerful sources and the more search engine will see your website and your rankings will improve. One more way to build back link is to publish fresh and unique content on your website regularly. 

2  Social Media Optimization :-  

Social Media Optimization is also a nice way to build quality links back to your site. By publishing quality content on other social media platforms (Digg, Delicious or Stumble Upon) you can increase rankings. It also allows your target audience to share your content with other, through these others can also see your content and it will increase your traffic volume.

 3.   Content Marketing :-

Content marketing is somewhat related to link building. The main goal of content marketing is to promote your website content on other sites. The most important way to promote your content is to build your business blog and promote it on your blog. Another way is that make social media account on sites like Facebook, Google+, Twitter, Linkedin and promte your content here. Now a days social media is the most powerful way to share your content and to increase your traffic volume.
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